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WebKit offers a comprehensive product suite called the Advanced WebSite Engine (AWE) that integrates with the Full Contact Electronic Newsletter solution.There are many benefits to having the other interactive elements of your site communicating with your newsletter. Consider the following:
- Users place orders in your online store. These shoppers are automatically added to your newsletter list. Later, if you want to communicate with people who purchased a certain product or spent a certain amount in a given month you have access to additional filters that let you access this group of individuals.
- You are hosting an event and offer an online signup. You need to send out a newsletter to people who have signed up for the event. The integration between Full Contact and AWE makes this both possible and easy.
- You are trying to encourage users to come back to your site on a regular basis. Use the integration between Full Contact and AWE to send a newsletter to those individuals who haven't logged into your site in the past 45 days.
- You want to send a personal thank you to all site members who have actively participated in your online forums in the past two weeks
- You run a site for art or photography and want to send out a mailing to people who have uploaded pictures into your online gallery.
You do not have to host your site with WebKit to make use of Full Contact. There are, however, many advantages to doing so. Some of the hosting features that WebKit can offer include:
- Search-engine friendly content management system
- Search-engine friendly online shopping cart system
- Search-engine friendly discussion forums
- Search-engine friendly photo galleries
- Online event information and registration
- Banner management
- Classifieds
- Document Library with granular security
- Support for a half dozen online payment gateways
- Website traffic tracker
- User profiles and searching
- User-to-user private messaging
